Rialto Theatre launches summer ‘roadie’ pass | News

Valerie Richarme, marketing director of the Rialto Theatre, said that the venue’s primary goal is to serve the Tucson community. 

“Since our doors opened in 1920, we’ve been an entertainment hub for the local community,” Richarme said. “It’s a huge responsibility, but it’s a commitment we’ve continued to fulfill over the years.” 

To reflect that commitment, the Rialto is launching a new promotion, the Summer Roadie Pass — a rewards system that allows patrons to accrue stamps for each show they purchase tickets to for the duration of the summer season. The stamps can then be redeemed for bonuses, including free popcorn (two stamps), a $5 discount on the next ticket purchase (four, six and eight stamps) and a buy-one-get-one-free ticket promotion at 10 stamps. Through Aug. 31, guests can acquire a Summer Roadie Pass for free when they go in person to purchase tickets at the Rialto Box Office.

Marketing Manager Echo Valentine said that she feels the Summer Roadie Pass is Rialto’s way of thanking the community for its support. 

“It’s a way to foster unity and to give back to the community,” Valentine said. “We want to support our locals and fans, and invite new people who have never experienced a Rialto show before.” 

This month, two of the bands featured in the summer lineup were That Arena Rock Show and Lords of Acid. In July, the Rialto is hosting a “Totally ’80s Tour,” which features Big Country, Tommy Tutone, Gene Loves Jezebel and Bow Wow Wow. Also coming to the stage will be Rhiannon Giddens, Sixpence None the Richer, “Dia De Las Luchas” lucha libre wrestling and The Gaslight Anthem.  

“We make sure to have something for everybody,” Richarme said. “Regardless of what you’re interested in, there is a show for everyone.” 

Founded in 1920, the Rialto initially focused on screening silent films. According to Richarme, the introduction of air conditioning encouraged members of the community to flock to the theater to escape the harsh Arizona summer heat. In 1930, the Rialto began featuring “talkies,” films with recorded soundtracks. 

For Valentine, the Rialto is a place for members of the Tucson community to escape and create good experiences.

 “I’ve been coming to the Rialto since I was a kid,” Valentine said. “It’s always been a community hub for me, and a place that supports local arts.

“Rialto Theatre provides people with entertainment and fun in not-so-fun times.” 

Richarme echoed the sentiment. 

“The Rialto is a place where people feel safe and heard,” Richarme said. “We want to make sure that it is as excellent an experience as it can be, top to bottom.”